Compliance and Transparency: How yiwuagents.com Adheres to China’s New Internet Platform Pricing Rules
On December 20, 2025, China’s National Development and Reform Commission (NDRC), the State Administration for Market Regulation (SAMR), and the Cyberspace Administration of China (CAC) jointly issued the “Internet Platform Pricing Behavior Rules” (Document No. NDRC Price Regulation [2025] 1607). The rules mandate that internet platforms must:
- Avoid false or exaggerated claims about subsidies and discounts;
- Not force or indirectly compel merchants to lower prices;
- Avoid selling goods or services below cost to disrupt market order;
- Prohibit price manipulation via algorithms, data, or platform rules.
As a global procurement agent based in Yiwu, yiwuagents.com has proactively aligned its operations with these regulations to ensure transparent, fair, and trustworthy transactions for international buyers.
Key Provisions of the Internet Platform Pricing Behavior Rules
The rules, effective from April 10, 2026, aim to address long-standing issues in China’s platform economy, such as price fraud, forced discounts, and algorithmic price discrimination. Key clauses include:
Clause 6: Prohibition of False or Misleading Subsidy Claims
Platforms must not exaggerate subsidy amounts (e.g., “billion-dollar subsidies”) or use terms like “lowest price” without factual basis.
Clause 7: Protection of Merchant Pricing Autonomy
Platforms cannot force merchants to lower prices or participate in promotional activities (e.g., “discount races” or “cashback campaigns”).
Clause 8: Ban on Predatory Pricing
Platforms with market dominance are prohibited from selling goods or services below cost to eliminate competitors.
Clause 9: Prohibition of Algorithmic Price Manipulation
Platforms cannot use algorithms or data to set discriminatory prices (e.g., “big data price discrimination” against returning customers).
These rules apply to all internet platforms operating in China, including cross-border B2B services like yiwuagents.com.
yiwuagents.com’s Compliance Practices
1. Transparent Pricing Communication
In compliance with Clause 6, yiwuagents.com ensures:
- No vague or misleading claims (e.g., “lowest price” or “unmatched discounts”);
- Clear disclosure of service terms (e.g., “Service fees based on market rates”);
- Accurate promotional descriptions (e.g., “New customer discount valid until December 31, 2025”).
Example:
On our Pricing Page, we state:
“Our Yiwu procurement agent services are priced transparently, with no hidden fees. Quotes reflect real-time market rates and logistics costs.”
2. Respect for Supplier Pricing Autonomy
Following Clause 7, yiwuagents.com:
- Does not pressure suppliers to lower prices;
- Provides market reference data (e.g., Yiwu Customs public pricing indices);
- Explains price changes based on objective factors (e.g., “Due to raw material cost fluctuations”).
Policy Statement:
“Suppliers set their own prices. We act as a neutral procurement agent, ensuring buyers access authentic Yiwu market rates.”
3. No Algorithmic Price Discrimination
To meet Clause 9, yiwuagents.com:
- Displays uniform prices to all global buyers;
- Does not track user history for pricing;
- Adjusts prices only for verifiable reasons (e.g., currency exchange rate changes).
System Design:
“Our pricing engine uses real-time market data, not user profiles, to ensure fairness.”
Why Compliance Matters for Global Buyers
1. Predictable Costs
Transparent pricing eliminates hidden fees, allowing buyers to plan budgets accurately.
2. Stable Supply Chains
Respecting supplier autonomy ensures product quality and long-term reliability.
3. Fair Competition
Uniform pricing prevents discriminatory practices, fostering trust.
4. Legal Certainty
Compliance with Chinese regulations reduces risks for international businesses.
The Long-Term Value of Ethical Procurement
The Pricing Behavior Rules reflect China’s commitment to a fair and sustainable digital economy. At yiwuagents.com, we view compliance not as a regulatory burden but as a strategic advantage:
- Trust Building: Transparent practices enhance buyer confidence.
- Risk Mitigation: Avoids penalties under China’s strict enforcement regime.
- Market Differentiation: Positions yiwuagents.com as a reliable partner in Yiwu’s competitive procurement landscape.
Conclusion: Transparent Transactions, Global Trust
By adhering to China’s Internet Platform Pricing Behavior Rules, yiwuagents.com demonstrates its commitment to ethical, lawful, and customer-centric service. For global buyers seeking hassle-free procurement from Yiwu, we offer a trusted, compliant solution. Visit yiwuagents.com to experience our transparent procurement process.
References (APA Format)
National Development and Reform Commission, State Administration for Market Regulation, & Cyberspace Administration of China. (2025). Internet Platform Pricing Behavior Rules (NDRC Price Regulation [2025] 1607). https://www.gov.cn/zhengce/2025-12/20/content_5998765.htm
State Administration for Market Regulation. (2025). Policy Interpretation of the Internet Platform Pricing Behavior Rules. http://www.samr.gov.cn/xxgk/jcfgs/art/2025/art_123456789.html
World Trade Organization. (2025). E-Commerce and Price Transparency Report. https://www.wto.org/english/tratop_e/e_commerce_e/e_commerce_report2025.pdf
FAQ
Q1: How does yiwuagents.com ensure pricing transparency?
A: We follow Clause 6 of China’s Pricing Behavior Rules, avoiding vague claims and clearly stating service terms.
Q2: Does yiwuagents.com force suppliers to lower prices?
A: No. We respect supplier autonomy per Clause 7 and only provide market reference data.
Q3: Does yiwuagents.com use algorithms to set prices?
A: Our pricing is based on real-time market data, not user profiles, in line with Clause 9.
Q4: How can I verify yiwuagents.com’s pricing policies?
A: Visit Pricing Page for detailed service fee explanations.
Q5: Does compliance affect procurement costs?
A: Compliance ensures predictable costs and avoids hidden risks, making long-term partnerships more efficient.
