Color Psychology in Action: Why Red Lanterns Sell Like Hotcakes in China While Macaron-Keychains Fly Off Shelves in the West
In today’s global accessories market, a striking contrast is unfolding: in China, traditional red lanterns remain bestsellers during every major festival—symbols of joy, luck, and heritage. Meanwhile, across Europe and North America, soft pastel “macaron-colored” keychains are trending on TikTok, selling out within hours of launch. At first glance, these preferences seem worlds apart. But…










